Lane Bryant Aims for Another Viral Hit With #PlusIsEqual Fall Ad Campaign

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Lane Bryant has officially revealed its full fall campaign. The brand teased the campaign in the September issue of Vogue with a two-page spread that featured black silhouettes of plus-size models and no text, save for a #PlusIsEqual teaser. According to Yahoo Beauty, the resulting campaign is a follow up to Lane Bryant's viral spring ad campaign, #ImNoAngel. The #PlusIsEqual ad stars Ashley Graham, Candice Huffine, Precious Victoria Lee, Georgia Pratt, Sabina Karlsson, and Justine Legault, some of whom are familiar Lane Bryant faces.

"I don't think it matters what size you are," a voiceover on the campaign video says, played over visuals of the featured models. "I think it's time to represent all kinds of women. Proud, strong, fashion-forward, stylish, super awesome. Everyone deserves to be celebrated. No one's ignoring us anymore."

Lane Bryant took over Times Square yesterday to launch the campaign, featuring appearances by Wendy Williams and Brad Goreski along with performances by the Brooklyn United Marching Band and dance group Pretty Big Movement.