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Abercrombie & Fitch's reinvention continues with the brand's extension of a new women's athleisure line. The move isn't too surprising—everyone is getting into athleisure these days—but the designs definitely hone in on the older, college-friendly look A&F is trying to hit. According to the brand, the new product isn't the first time that A&F has dipped into athleisure but it is an added development onto what the brand currently offers. The new pieces will debut on the site and in-stores this week, on July 29th, and it'll range in price from $15 to $160.
"The collection is a nod to the brand's athletic heritage, featuring sporty items that can be dressed up or down including cropped fleece tops, structured leggings, tanks with mesh inserts and ribbed jersey dresses," the brand's release reads. The line will also include a peplum skirt, bomber jackets, and zip-front hoodies.
Abercrombie already has most of these categories covered in its online shop, but this will be a deeper extension into athleisure. Interestingly, the much-maligned Abercrombie logo is still present in many of the designs; albeit not so prominently displayed.