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Crucial Update

Katy Perry Laid Out Her Social Media Strat for Moschino

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A photo posted by KATY PERRY (@katyperry) on

Moschino surely is benefitting from Katy Perry's 22 million Instagram followers. The singer revealed on Twitter that she will be sharing the images from her Moschino campaign one at a time, keeping "KatyCats" glued to their feeds all day long. After announcing her partnership with the very first photo last week, Katy revealed a second, adding more side-boob than usual to a Monday morning.