clock menu more-arrow no yes mobile

Filed under:

Crucial Update

Kim Kardashian's Hype Energy Commercial Is Two and Half Minutes of Batshit Crazy

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Hype Energy released a short film, a.k.a. unbearably long commercial, featuring the face of it's drink brand, Kim Kardashian. Outfitted in a black turtleneck and short bangs, Kim rides her bike à la Audrey Hepburn—except her basket isn't carrying a puppy; it's filled with Hype Energy drinks. Kim/Audrey, a little too focused on the camera, derails and passes out on a street in Wynwood. From there, she dreams she's Marie Antoinette lounging elegantly and sipping Hype from a crystal glass. This obviously brings her back to being Audrey for a real quick moment, before she briefly turns into some sort of questionably corn-rowed clubber? Consider your weird celebrity promo quota of the day filled and go forth confused.