Will Free Shipping Get You Shopping On Spring?

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Guess what Spring did with that brand new $25 million round of funding: it launched permanent free shipping on the app. The company announced the news on Instagram this morning with the caption: "Big news this AM: Introducing free shipping. On everything. Forever. Starting today, every item on Spring will be shipped to you for free."

Spring confirmed that every product will ship for free on the app even if it doesn't ship for free on the brand's own website, for example, like American Apparel. On top of that, Spring will continue to honor each brand's preferred shipping method. So, if the brand normally offers two-day shipping, Spring will cover that cost as well so the customer never pays for shipping. Ever.