Kendall and Kylie Launched a Flash Sale Site

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Kendall and Kylie Jenner's shopping venture that they've been teasing for the past two months is finally live. The aptly named Kendall + Kylie ecommerce site follows a sort of flash sale model (risky choice there) where the two sisters design and sell two different pieces of clothing each week. The designs aren't affiliated with the sisters's design gigs with Topshop or PacSun.

According to details embedded in an introductory Kendall + Kylie email, subscribers get first access to the clothes every week, one hour before the sale is live to the public. Every customer can buy a maximum of two of each of the designs. For the introductory flash sale, shoppers have two different shirts to choose from. Kylie's design is a $42 cropped tank top that says "Kylie 97", perhaps referencing the year she was born. Kendall's design is a $42 cropped tee that says "Klub." It's been one hour since the sale opened to the public, and neither of the designs have sold out yet.