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In celebration of National Coffee Day (yes, that's a thing happening right now), American Eagle has announced a denim line that utilizes spent coffee grounds. The retailer enlisted the help of Hilary Duff to help promote its new Denim X Café line, which makes use of coffee grounds that can no longer be used and turns them into a vital aspect of the jeans.
Since coffee grounds have a natural deodorizing quality, these jeans are also able to ward off smells and will help keep your pants going for a few extra wears. The coffee-infused jeans also protect the wearer from harmful UV rays. And for those concerned about smelling like you spilt coffee on yourself, worry not. The coffee grounds used in the jeans have been treated to remove the fragrant components, like phenols, esters and oils.
AE's Denim X Café line will be available online and in-stores for prices ranging between $49.95 to $54.95 starting October 15th. The retailer will also release a men's denim collection that's been infused with coffee grounds and named Denim Flex Café.