Uniqlo's Newest Collab Will Feed Your Disney Obsession

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Uniqlo dropped a pretty extensive Disney collaboration online today, complete with tops, innerwear, and stuffed Mickey Mouses in the brand's signature flannel and fleece fabrics. The brand has been collaborating with Disney since 2009 but it's really going all out on this one: original Mickey Mouse statues will go on display in stores and there's an entire concept store devoted to the collab debuting in Shanghai in late September. In other words, this was made for Disney obsessives.

"Our collaboration with the Disney Products Company is not simply about products; it is about a positive and joyful expression whenever you enter the world of Disney," John Jay, a company executive, said in the collab's press release. "The new advertising campaign shows how there is a Mickey or a Minnie in all of us, no matter our age or position in life."

The positive and joyful world of Disney won't cost too much to join, either. Most of the screen-printed tops fall in the $20–$30 range, Disney pajama sets are going for $29.90, and those plush Mickey Mouse toys are $24.90 each.