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Crucial Update

Scott Disick Fans Express Their Breakup Feels on His Sponsored 'Gram for Teeth-Whitening

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got my summer smile on thanks to @brightwhitesmile

A photo posted by Scott Disick (@letthelordbewithyou) on

Four days ago, Scott Disick posted his smiling visage to Instagram with the words "got my summer smile on thanks to @brightwhitesmile." This morning E! reported that he and Keeping Up With the Kardashians colleague Kourtney Kardashian broke up after he was photographed canoodling with an ex in Monte Carlo. Since then, the advertisement for a teeth whitening kit has racked up over 10,000+ comments about the relationship, not the teeth. Small sample of feelings:

  • jenny_lolm @sophien21 you cant take a side if u dont know the story. And being direspectfull. You are acting like a child. Grow up !!
  • ayo_yayo Y'all stupid. They don't even have sex or sleep in the same bed. It makes sense if he cheated.

And clearly the best out of all 10,000, which I read all of:

  • lanlounh23 U HORRIBLE BITCHIEST BITCHY BITCHER BITCH THAN ANYONE ON THIS MILKYWAY

    Bright Smile White, for its part, hasn't taken down its own part of the sponsored post, so they must be enjoying the dubious traffic this turn of events has allowed.

We love watching @letthelordbewithyou use his BrightWhite Smile products before the shooting of his show!

A photo posted by BrightWhite Smile (@brightwhitesmile) on