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The Outnet is rolling out an exclusive summer collection with 17 different brands in order to appeal to the perpetually-vacationing shoppers on its site. According to WWD, the retailer found that its customers typically took six to nine vacations per year, so it decided to partner up with designers including Cushnie Et Ochs and Matthew Williamson for a collection of summer wear to fill its customers' suitcases.
The new collection launches on June 23 along with an ad campaign fronted by model Liya Kebede. At the same time, The Outnet plans to roll out same-day delivery to the Hamptons, because that makes sense.