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Target is really, really betting that shoppers will want to buy plaid this fall. The retailer is offering 360 items in assorted plaid prints for the upcoming season. Among all that plaid is Target's lastest designer collab, the Adam Lippes for Target collection. Lippes designed more than 50 buffalo plaid-inspired items for Target, including women's and men's apparel and accessories, as well as home decor items. The designer, whose resume includes gigs at Oscar de la Renta and Polo Ralph Lauren, created coats with blown-out plaid checks, and shirts, dresses, and shoes with a painterly take on plaid. For home goods, the collection includes cozy throws, cocktail accessories, and portable dog beds.
The Adam Lippes collection will launch September 27th at all Target stores and on Target.com. Prices will range from $10 to $129.99. For the entire Target plaid collection, products range in price from $1.50-$199.99, and nearly 200 items are under $25.
See the whole plaid Target digital lookbook here, and check out the Adam Lippes for Target collection with prices in the gallery.