NYFW Will Be Less Commercialized This Time Around

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More branding changes are on the way for New York Fashion Week. IMG, the owner and operator of the official NYFW venue, have unveiled its own new logo—separate from the CFDA's new NYFW logo—that categorizes which shows fall under the IMG NYFW umbrella. This logo, unlike the CFDA's new logo, did not find color inspiration from the Knicks:

Aside from the logo, IMG promises a much more streamlined NYFW in September. Sponsors include Lexus, Maybelline New York, and DHL, and the company told Racked that the official venues, Skylight at Moynihan Station and Skylight Clarkson Square, will feel much less commercialized this time. They've taken past criticism to heart and are also weeding out the number of vendors at the events.

The logo will be tied to the new label IMG gave NYFW; it's called New York Fashion Week: The Shows. MADE, the venue for up-and-coming designers that was acquired by IMG at the beginning of this year, will continue on as a standalone brand. All shows held at the two official Skylight venues will be livestreamed on NYFW.com.

IMG is also pulling some of NYFW's biggest designers back under its umbrella. Headlining designers like DKNY, Ralph Lauren, and Tommy Hilfiger will be included within IMG's schedule, although they still will show in their own chosen venues. Other big names that will be showing at the official venues include Public School and Prabal Gurung.

It sounds like it also might be harder to score an invite this time around. According to the new NYFW website: "IMG will only be issuing credentials to major media outlets. Individual agencies or freelancers interested in attending must be on official assignment from said outlets and have supporting documentation." There will be no guarantees: just because you got in last year doesn't automatically mean they'll accept those registrations again this year.

A video posted by NYFW (@nyfw) on Aug 6, 2015 at 6:26am PDT