Target Announces Customizable Design Collab With Jeweler Eddie Borgo

By Erika Adams May 20, 2015, 9:10am EDT

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Poppy Delevingne with Eddie Borgo. Photo: Target

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We are officially in the next wave of designer collabs. Balmain just announced a forthcoming fall collection with H&M, Uniqlo is working with Christophe Lemaire and Carine Roitfeld, and now Target has unveiled its next partnership with accessories designer Eddie Borgo.

The collab will be distinctly different than where Target has gone before. According to the press release, the collection will consist of pieces of jewelry, accessories, and wall art that can be customized with an array of studs, charms, and totems.

Vogue got a first look at Eddie Borgo's vision for the collab, and it sounds like Target is really building out the DIY angle. When the collection debuts, the launch site will be equipped with 3-D printing capabilities so shoppers can design their own alphabet charms. There's a social angle, too: customers can upload and share photos of their customized purchases, and others can like them, comment on the designs, and shop them.

"A lot of these charms could be keychains, they could be added to an existing bag, there’s a lot of ways to make it your own," Borgo told Vogue. "There’s this spirit that’s in the air for us, of ‘Maker Culture’; people wanting to customize things themselves, infuse things with their own personal sense of style, really bring their own design sensibility to what they do."

According to Vogue, the collection includes vegan leather zip packs, day sacks, drawstring pouches, backpacks, mini circle bags, large circle bags, D-ring belts, plus a ton of jewelry. Everything is priced from $7.99 to $49.99, and it'll be available online and in select stores starting July 12.