Jessica Alba's The Honest Company Is Launching Beauty

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The Honest Company, Jessica Alba's startup valued at $1 billion, is getting into beauty. The brand, which got its start with non-toxic, eco-friendly diapers, has expanded into other categories like household cleaning products, soap, lotions, and baby gear. Alba posted the news on her social media channels, but the only detail she revealed is that Honest Beauty is slated to launch this fall.

Photo: Honest Beauty/Facebook