Mango's JCPenney Experiment Comes to an End, 450 Outlets to Close

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Mango is ending its partnership with JCPenney and as a result will shut down almost all of its sales outlets in the US next year, reports Yahoo Fashion. Mango sells its clothing in 450 JCPenney stores, which will leave only seven US Mango locations located in cities like New York and Miami. Mango had a five-year deal to display its clothes in JCPenney, but has decided to cut ties with the outlet store now that the contract is expiring. Yahoo Style reports that the profits made off its JCPenney outlets constituted only 0.5% of Mango's global sales, so its safe to say that Mango's attempt to expand internationally through JCPenney fell flat.

Moving forward, Mango will focus on expanding its stand-alone stores in the aforementioned cities where it's already seen success. Mango has had success in Europe, where a majority of the store's locations are, but profits dipped 11% in 2014 as it makes moves into the US market. JCPenney seems to be moving away from its store-within-a-store concept: the struggling retailer also cut ties with Joe Fresh earlier this year.