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Target's new and improved trendy plus-size collection Ava & Viv is back for fall, this time with advice and design inspiration from fashion bloggers Gabi Gregg, Nicolette Mason, and Chastity Garner-Valentine. The three bloggers once again appear in Target's just-released lookbook for the collection, which features pieces that stick around the $20 to $30 mark (aside from a $10 tee and a few $44.99 jackets). The fall line lands in stores and on Target.com starting on August 15th and will stick around through October.
In a behind-the-scenes video posted on Target's blog, the bloggers ask for coordinated sets, printed joggers, wrap dresses, and layering pieces, and then Target makes it happen. Ava + Viv throws in graphic tees, denim, and graphic tees as well. "I wanted pieces for the in-between moments and weekends and when you're running errands but you still want to look held together and chic," Mason said in the video.