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Selena Gomez's Pantene Deal Is Reportedly Worth $3 Million a Year

Photo: Getty Images

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Selena Gomez announced yesterday that she's snagged her first beauty campaign as the new face of Pantene. It's reportedly a big payday for the pop star/actress: An anonymous source claims that Gomez is making about $3 million a year off her Pantene endorsement. See the first images of Gomez's Pantene ads, along with a behind-the-scenes video with plenty of hair flipping.

Photo: Pantene

Photo: Pantene

Photo: Pantene

Photo: Pantene