Burberry Partners With Apple TV for Shoppable Fashion Show

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Burberry is partnering with Apple TV to live stream its first consumer-facing, immediately shoppable runway collection. Apple TV viewers will be able to watch the show live from London’s Kensington Gardens at 1pm UK time/8am EST on Monday, February 22nd.

Since this is a cinematic experience, the brand's runway show will also include a performance by British musician Jake Bugg.

The Apple TV Burberry stream will have a shopping component too, just like the show. According to a Burberry press release, viewers can request a call through Apple TV from dedicated Burberry customer services reps in order to pre-order select pieces from the collection.

You'll also be able to re-watch the show and see all the looks in greater detail, thanks to the Apple Remote. It doesn't sound quite as revolutionary as Gilt's 3-D Apple TV shopping experience, but it does sound advanced for a live stream. Those without an Apple TV can watch the show on Burberry's site here.