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Welcome to the Calvin Klein hype machine, FKA Twigs. The singer is arguably the coolest person to join the brand that has featured Justin Bieber and Kendall Jenner in its recent quest for Snapchat-gen consumers.
The most recent campaign, for CK jeans, features Twigs and British dancer Kaner Flex in some acrobatic poses. And like Bieber's and Kendall's, the spread was shot by photographer David Sims.
This time around, however, there's also a video that not only stars Robert Pattinson's finance, but was also shot and edited by her. It's soundtracked by the singer's new single "Good to Love."
"I guess it's kind of tongue in cheek, fun, sexy but still with the emotional ignition and openness that I always aim to achieve when I direct," she says in a press release. "I wanted to make something that could feel artistically futuristic, tense, crucial, loaded, emotionally complicated but ultimately still include the seductive, free and young feel of Calvin Klein."
Twigs has actually put on for the brand before in a small selection of images released last month, alongside Kendrick Lamar, Fetty Wap, and Travi$ Scott. So the only question is, how long until they each get their own full campaigns?
Watch Twigs's Calvin Klein commercial below.
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