Cuyana's Holiday Pop-Up Shop Returns to Soho This Weekend

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After the success of last year's winter pop-up, Cuyana is coming back to New York City much earlier this holiday season. The San Francisco-based company will open in a 3,000-square foot location in Soho this Friday, November 6th, bringing their "fewer, better things" motto with them and promising to be a must-see on your holiday shopping trips, even if that shopping is for yourself.

The e-commerce brand promises similar fare as before, like high-quality clothing (boatneck sweaters, silk shirts and dresses, and collared coats) plus leather pouches, bags, and other accessories made of materials sourced from places like Italy and Scotland. This year's pop-up will also feature made-to-order offerings including in-store monogramming of letters and small quotes, as well as add-ons like notes and cards to give your gift a personal touch.

You'll find all of this at 120 Wooster Street (next to Tibi and below Material Good) through December 24th — last year, they were open for just a five-day run. Keep a look out for store events taking place throughout the season, all held with brands and non-profits that share Cuyana's philosophy.