Celebrity-Adored Children's Clothing Store Coming to Tribeca, Naturally

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If Tribeca hasn't already been crowned with the titles of Neighborhood With the Best Kids' Stores yet, no one can deny it now: Livly, a Swedish brand whose past clientele includes Sarah Jessica Parker and other celebrity parents, has just signed a lease in the neighborhood.

The placement in Tribeca was no accident, either: "Although we were inundated with offers from retailers aggressively seeking the space," executive leasing agent James Famularo said in a press release, "the owner ultimately selected Livly because it will complement the other children's stores on the block and ensure that this stretch of Reade Street is the go-to place for kids in Tribeca."

Once the store opens, expect to find items like cute, cozy clothing made of Pima cotton, a line of cute kid-size bows in every color of the rainbow, a few different versions of an adorable bunny stuffed animal, and of course, tees with the brand's signature "sleeping cutie" character.