The Sexiest of Dresses Are Now Up to Half Off at The Reformation

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Have you been keeping up with all of the end-of-season sales that are already underway? It's not just department stores in the mix. Boutiques are getting discount-happy, too, and the latest to join the fray is The Reformation. Starting today and running until they feel like it (or probably until the end of the year), so many styles are between 30% off and 50% off both in-store — that's Ludlow Street on the Lower East Side and Howard Street in Soho — as well as online.

A quick look at the sale section of the website won't leave anyone wondering why brand fans are called "Ref Babes." With both classic pieces like this floral number and party-ready styles (whether you're headed to something formal or something flirty) available at good discounts, you can get your own confidence-booster-as-dress for less right now. And it's not just dresses: coats, tops, and jumpsuits are in the mix, too.