Aritzia's New, Cooler Flagship Opens This Week

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That gorgeous fall collection by Aritzia we told you about way back in May? It'll finally have a home when the long-awaited Flatiron flagship store opens this Thursday. Located in a two-story space at 89 Fifth Avenue, the brand's third NYC store will have the vibe of "an airy townhouse" that's "feminine, eclectic, and effortless."

Which feels like a match to said fall collection, made of shearling outerwear and '70s-inspired turtlenecks, tie blouses, and folk-inspired mini-dresses. See them all in the gallery below:

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Photos: Driely S.