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Hello Kitty has taken over! Well, it's taken over a former Radio Shack smack in the middle of Times Square. The brand's permanent NYC home opens at The Shops at Skyview Center in Flushing later this year, according to The Real Deal—but for now, shoppers can head over to 1565 Broadway to satisfy all their cuteness needs.
We braved the midtown crowds this morning and scoped out everything you can expect to find, from backpacks and glitter pens to Beanie Babies and bracelets—scroll through the gallery above for a closer look. Whether you're a collector or are just feeling nostalgic, the pop-up should satiate your needs for all things Kitty until the Queens store comes along.