A French Lingerie Brand Coming to Soho Is Already Planning Its Sample Sales

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Earlier this week, Tribeca Citizen went a little out of his way and noticed signage for Maison Close, a highly-regarded French lingerie brand, at 32 Grand Street. Though you can find the brand's lacy goods at some of the city's top lingerie stores — from Journelle to La Petite Coquette to Azaleas — this will be its first stateside flagship, and Maison's website pins an opening to the end of this month.

Even better news? Even though full-priced bra prices here will often push upwards of $70, we can expect to "enjoy Maison Close's sample sales [as] an exclusivity of the New York flagship store," their site reads. Eat your hearts out, La Perla and Kiki de Montparnasse.