Go Tell Your Mom That J. Jill Is Finally Opening In NYC

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Mom mall brand J. Jill has a whopping 250 stores across the country, but not a single one of them is in New York City—until now! Go call your mom and tell her she's got one more reason to come visit you, because J. Jill is steppin' out in the big city.

WWD reports that come September, the Baby Boomer-targeting brand will open on the very Baby Boomer-replete Upper West Side at 160 Columbus Avenue inside a 2,816-square-foot space. Tunics and cardigans for all!