Rag & Bone NYFW Tickets Are Hidden in Uber Rides

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It's been a great season to be a non-fashion person trying to get a seat at Fashion Week. Already, Givenchy has given away 1,200 tickets to its highly-anticipated presentation tonight — its first at New York Fashion Week — not to mention the new focus on live streaming shows (here's the full schedule) or the dozens of freebies and celebrity sightings available to the general public. And now Rag & Bone is getting in on the newly democratic action too, in partnership with Uber.

Come Monday at 5:30pm, WWD reports, riders who enter the code RBSS16 in the promotions tab and then select the "runway" option when picking their type of ride will be entered to win tickets to the label's show in Brooklyn at 8pm that same night. Take note, however, that it'll only apply to riders in Manhattan south of 59th Street, Dumbo, Fort Greene, Williamsburg, Brooklyn Heights, and Greenpoint.

Though Rag & Bone won't reveal exactly how many tickets they're giving away, they're giving the lucky attendees a plus-one as well as drinks and apps prior to the show.