BaubleBar Lands in NYC Bloomingdale's Stores Tomorrow

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It looks like BaubleBar is putting more and more of its efforts into offline, and luckily they're finally concentrating in Manhattan. Following last year's rollout into some—and then all—of the country's Nordstrom department stores (of which NYC has none, at least until 2018) and this summer's standalone shop debut on Long Island comes the stylish online jewelry brand's debut in four Bloomingdale's stores tomorrow, including the city's 59th Street flagship and the Soho outpost.

Though the trendy label has toyed around with New York City stores before—remember that ambitious pop-up shop two summers ago?—this marks BaubleBar's first permanent presence in the five boroughs, as the brand's vice president of merchandising Miriam Gassel told WWD. She added that each store (Chicago and LA are in the mix, too) will carry about 100 pieces with an average retail price of about $50.