clock menu more-arrow no yes mobile
Photo: Anthom

The Definitive Guide to Shopping in Soho

By Channing Hargrove
View as Map
By Channing Hargrove
Photo: Anthom

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

New York is nothing if not a city full of options, which can be both a blessing and a curse when trying to sort a neighborhood's best of the best. Take the guesswork out of choosing which shopping destinations are worth your time (and money!) with our guide of the best places to visit in Soho.

Read More
Eater maps are curated by editors and aim to reflect a diversity of neighborhoods, cuisines, and prices. Learn more about our editorial process.

The Laundress

Copy Link
Maintain a clean grownup wardrobe without the headache using The Laundress's range of non-toxic washing products — a serious upgrade from your typical all-purpose detergent. Their selection includes separate solutions for wool and cashmere, denim, and dry clean-only items.
199 Prince St, New York, NY 10012
(212) 564-6788
(212) 564-6788
Photo: The Laundress

Taschen

Copy Link
Taschen acts as both a gallery and a book store that holds the publishing house's impressive collection of coffee table books published on art, fashion, and design.
107 Greene St, New York, NY 10012
(212) 226-2212
(212) 226-2212
Photo: Taschen

Garrett Leight Optical

Copy Link
Step into the light at Garrett Leight's first East Coast outpost, where the brightly colored lenses only compete with the greenery and cacti that bring a California-cool vibe to glasses shopping.
149 Grand St, New York, NY 10013
(917) 262-0955
(917) 262-0955
Photo: Garrett Leight

Repetto

Copy Link
When you stop into this fancy French ballet brand's first US store, you'll find more than flats displayed under the Baccarat crystal chandelier. Expect to find all sorts of shoes, handbags, ready-to-wear, and activewear.
400 W Broadway, New York, NY 10012
(917) 999-0501
(917) 999-0501
Photo: Repetto

Kirna Zabete

Copy Link
Kirna Zabete was started by two best friends in 1999, and though now the brand is down to one, the store's solid fashion rep still stands as the place that sells "the most important designers of today and tomorrow."
477 Broome St, New York, NY 10013
(212) 941-9656
(212) 941-9656
Photo: Driely S. for Racked

Tomorrowland

Copy Link
Allow this Japanese boutique to be your fantasy stop with its expensive but interesting selection of home decor, fragrances, handbags, apparel, and even silly key tags.
476 Broome St, New York, NY 10013
(929) 248-8178
(929) 248-8178
Photo: Tomorrowland

What Goes Around Comes Around

Copy Link
The store's vintage selection of like-new designer pieces includes a pristine selection of high-end bags and jewelry from Chanel, Louis Vuitton, Hermés, and more. It's a favorite spot of both costume designers and celebrities, as well as a cool girl or two.
351 W Broadway, New York, NY 10013
(212) 343-1225
(212) 343-1225
Photo: What Goes Around Comes Around

Gentle Monster

Copy Link
This is the first North American location for this four-year old Korean eyewear brand and features a concierge that aims to give customers a taste of "Korean hospitality" when shopping its avant-garde frames. Don't miss the art installation in the back room, either.
79 Grand St, New York, NY 10013
(646) 928-1694
(646) 928-1694
Photo: Floto + Warner

Canvas Home

Copy Link
High-end housewares shop Canvas Home specializes in fair-trade, green, and modern furniture and textiles selected to fill specific voids in a home, especially when it comes to entertaining.
426 Broome St, New York, NY 10013
(212) 372-7706
(212) 372-7706
Photo: Khushbu Shah for Racked

Anthom

Copy Link
This minimalist cool-girl brand's newest space has a gallery feel, lending the impression that each item displayed actually is art. Bonus: the sales associates on hand are excited to help you create and style outfits.
25 Mercer St, New York, NY 10013
(877) 747-1776
(877) 747-1776
Photo: Anthom

VFILES

Copy Link
The cool kids behind VFiles are always leading the wave of what's next in fashion, touting itself as a place to discover, collaborate, and create something new — and sometimes, that means selling Justin Bieber's tour merch.
12 Mercer St, New York, NY 10013
(212) 804-6400
(212) 804-6400
Photo: William Chan for Racked

American Two Shot

Copy Link
American Two Shot mixes the electric and cheeky with the cool and hip, offering indie brands (and a lot of local ones) like Samantha Pleet, Rachel Antonoff, and Dusen Dusen.
135 Grand St, New York, NY 10013
(212) 925-3403
(212) 925-3403
Photo: Driely S. for Racked

Stadium Goods

Copy Link
Veteran sneakerheads teamed up for this retail location that has long walls of rare kicks and coveted Supreme apparel. Looking to sell your own pairs? Go to the intake center around the corner on Canal Street.
47 Howard St, New York, NY 10013
(646) 779-8410
(646) 779-8410
Photo: Stadium Goods

Opening Ceremony

Copy Link
Since opening in 2002, Opening Ceremony has become a fashion mainstay with an insider-y feel. Whether you stop into the store looking for the latest designer collection or just to browse what's new, the selection never disappoints.
35 Howard St, New York, NY 10013
(212) 219-2688
(212) 219-2688
Photo: Opening Ceremony
© 2024 Vox Media, Inc. All rights reserved.
Link copied to the clipboard.

The Laundress

199 Prince St, New York, NY 10012
Maintain a clean grownup wardrobe without the headache using The Laundress's range of non-toxic washing products — a serious upgrade from your typical all-purpose detergent. Their selection includes separate solutions for wool and cashmere, denim, and dry clean-only items.
199 Prince St, New York, NY 10012
(212) 564-6788
(212) 564-6788
Photo: The Laundress

Taschen

107 Greene St, New York, NY 10012
Taschen acts as both a gallery and a book store that holds the publishing house's impressive collection of coffee table books published on art, fashion, and design.
107 Greene St, New York, NY 10012
(212) 226-2212
(212) 226-2212
Photo: Taschen

Garrett Leight Optical

149 Grand St, New York, NY 10013
Step into the light at Garrett Leight's first East Coast outpost, where the brightly colored lenses only compete with the greenery and cacti that bring a California-cool vibe to glasses shopping.
149 Grand St, New York, NY 10013
(917) 262-0955
(917) 262-0955
Photo: Garrett Leight

Repetto

400 W Broadway, New York, NY 10012
When you stop into this fancy French ballet brand's first US store, you'll find more than flats displayed under the Baccarat crystal chandelier. Expect to find all sorts of shoes, handbags, ready-to-wear, and activewear.
400 W Broadway, New York, NY 10012
(917) 999-0501
(917) 999-0501
Photo: Repetto

Kirna Zabete

477 Broome St, New York, NY 10013
Kirna Zabete was started by two best friends in 1999, and though now the brand is down to one, the store's solid fashion rep still stands as the place that sells "the most important designers of today and tomorrow."
477 Broome St, New York, NY 10013
(212) 941-9656
(212) 941-9656
Photo: Driely S. for Racked

Tomorrowland

476 Broome St, New York, NY 10013
Allow this Japanese boutique to be your fantasy stop with its expensive but interesting selection of home decor, fragrances, handbags, apparel, and even silly key tags.
476 Broome St, New York, NY 10013
(929) 248-8178
(929) 248-8178
Photo: Tomorrowland

What Goes Around Comes Around

351 W Broadway, New York, NY 10013
The store's vintage selection of like-new designer pieces includes a pristine selection of high-end bags and jewelry from Chanel, Louis Vuitton, Hermés, and more. It's a favorite spot of both costume designers and celebrities, as well as a cool girl or two.
351 W Broadway, New York, NY 10013
(212) 343-1225
(212) 343-1225
Photo: What Goes Around Comes Around

Gentle Monster

79 Grand St, New York, NY 10013
This is the first North American location for this four-year old Korean eyewear brand and features a concierge that aims to give customers a taste of "Korean hospitality" when shopping its avant-garde frames. Don't miss the art installation in the back room, either.
79 Grand St, New York, NY 10013
(646) 928-1694
(646) 928-1694
Photo: Floto + Warner

Canvas Home

426 Broome St, New York, NY 10013
High-end housewares shop Canvas Home specializes in fair-trade, green, and modern furniture and textiles selected to fill specific voids in a home, especially when it comes to entertaining.
426 Broome St, New York, NY 10013
(212) 372-7706
(212) 372-7706
Photo: Khushbu Shah for Racked

Anthom

25 Mercer St, New York, NY 10013
This minimalist cool-girl brand's newest space has a gallery feel, lending the impression that each item displayed actually is art. Bonus: the sales associates on hand are excited to help you create and style outfits.
25 Mercer St, New York, NY 10013
(877) 747-1776
(877) 747-1776
Photo: Anthom

VFILES

12 Mercer St, New York, NY 10013
The cool kids behind VFiles are always leading the wave of what's next in fashion, touting itself as a place to discover, collaborate, and create something new — and sometimes, that means selling Justin Bieber's tour merch.
12 Mercer St, New York, NY 10013
(212) 804-6400
(212) 804-6400
Photo: William Chan for Racked

American Two Shot

135 Grand St, New York, NY 10013
American Two Shot mixes the electric and cheeky with the cool and hip, offering indie brands (and a lot of local ones) like Samantha Pleet, Rachel Antonoff, and Dusen Dusen.
135 Grand St, New York, NY 10013
(212) 925-3403
(212) 925-3403
Photo: Driely S. for Racked

Stadium Goods

47 Howard St, New York, NY 10013
Veteran sneakerheads teamed up for this retail location that has long walls of rare kicks and coveted Supreme apparel. Looking to sell your own pairs? Go to the intake center around the corner on Canal Street.
47 Howard St, New York, NY 10013
(646) 779-8410
(646) 779-8410
Photo: Stadium Goods

Opening Ceremony

35 Howard St, New York, NY 10013
Since opening in 2002, Opening Ceremony has become a fashion mainstay with an insider-y feel. Whether you stop into the store looking for the latest designer collection or just to browse what's new, the selection never disappoints.
35 Howard St, New York, NY 10013
(212) 219-2688
(212) 219-2688
Photo: Opening Ceremony