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Where to Shop for Cute Children's Clothes in New York City

By Rebecca Jennings
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By Rebecca Jennings

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Being an NYC kid has its perks. You've got world-class museums, restaurants designed just for you, and bragging rights for eternity. But being an NYC parent has the best perk of them all: Dressing up little ones in the coolest clothes on the planet.

We've rounded up 21 of the absolute best stores to find them, from fancy French boutiques in the West Village to indie consignment shops in Park Slope—and it's no surprise that the bulk of them are concentrated in equally kid-friendly neighborhoods like the Upper East Side and Tribeca. Did we miss your favorite? Let us know in the comments.

Photo: Driely S.

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Bonpoint

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Get a taste of France at this très chic children's clothing store, which carries apparel for both tots and tweens (there's one in Soho, too). There's even an alcohol-free perfume available—though it's not specified whether it's for little ones or their Francophile mothers. [Photo: Driely S.]
1269 Madison Ave, New York, NY 10128
(212) 722-7720
(212) 722-7720

Pink Chicken

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This girls-only spot is the brainchild of Stacy Fraser, who combined her experience in the fashion industry with her daughters' dreams of creating quirky dresses for playtime. There's also a charitable streak: The store donates excess merchandise to an organization serving children in need. [Photo]
1223 Madison Ave, New York, NY 10128
(212) 722-9090
(212) 722-9090

Magic Windows

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This shop has been dressing Upper East Side kiddos for their fanciest occasions for 32 years—think pastel frocks and onesies with old-timey details, from scalloped collars to seersucker prints. [Photo]
1186 Madison Ave, New York, NY 10028
(212) 289-0028
(212) 289-0028

Naturino

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Fitting growing feet is always a challenge, and that's why Naturino created the Falcotto, or shoes especially designed for babies who are just learning to walk. The brand also serves older sibs with styles inspired by the latest trends for grown-ups. [Photo]
1184 Madison Ave, New York, NY 10028
(212) 427-0679
(212) 427-0679

Z'Baby Company

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Founder Sharone Glaser felt that there weren't any clothing shops out there "to fit a child's individual lifestyle," so she created her own. The store carries clothing in sizes ranging from infant to preteen, exclusively from Glaser's own line. [Photo]
100 W 72nd St, New York, NY 10023
(212) 579-2229
(212) 579-2229

My Little Sunshine

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While the main focus of this shop is durable, high-end clothing from labels like Blu Pony Vintage and Tane Organics, the owners have tried to make their boutique as much of a one-stop shop as possible. Alongside their selection of toys and books, there's even a haircut station with a kid-sized red plane as a seat. [Photo]
177 Ninth Ave, New York, NY 10011
(212) 929-0887
(212) 929-0887

Space Kiddets

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This shop is for the kid (or parent) who's on the quirky end of the spectrum—think fun shirts with silly Japanese characters and rainbow-hued shoes for tiny feet. The toy selection is a must-see as well, because you'll likely be fighting your kid for playtime. [Photo: Time Out New York Kids]
26 E 22nd St, New York, NY 10010
(212) 420-9878
(212) 420-9878

Little Marc Jacobs

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The sizes may be shrunken here, but the style certainly isn't. The fall 2015 ready-to-wear collection for boys and girls features shearling outerwear, leopard-print skirts, and dare we say a rather badass leather jacket. [Photo]
298 W 4th St, New York, NY 10014
(212) 206-6644
(212) 206-6644

Jane's Exchange

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For those who don't believe in spending bunches of money on clothes that their kids will grow out of after a few wears, consignment is the way to go. All clothing here is gently used and in good condition, and there's a good selection of maternity clothing as well. [Photo]
191 E 3rd St, New York, NY 10009
(212) 677-0380
(212) 677-0380

Les Petits Chapelais

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Tiny shoes, tiny pants, and tiny shirts all come with French flair at this boutique, which also carries a small selection of toys that'll entertain little ones while parents pick out the clothes. [Photo]
86 Thompson St, New York, NY 10012
(212) 625-1023
(212) 625-1023

Torly Kid

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Named for owner Carol Adams' daughters Tori and Carly, Torly Kid originally started off as Babylicious, but has since grown up, just like the girls. They're constantly bringing in new inventory to keep up with kids' trends, making it a store you'll want to stop in again and again. [Photo]
51 Hudson St, New York, NY 10013
(212) 406-7440
(212) 406-7440

Shoofly

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Shoofly has been catering to Tribeca 's littlest residents since 1987 as the first neighborhood retailer showcasing European shoes. They're known for their wide selection of accessories—think polka dot knit tights and socks in pretty much every pattern imaginable. [Photo]
42 Hudson St, New York, NY 10013
(212) 406-3270
(212) 406-3270

Polarn O. Pyret

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It's stripe city for this Stockholm import that's been dressing children around the world since 1976. These garments aren't for kids satisfied with sitting in front of a TV—they're made for rough-and-tumble play. [Photo]
200 Chambers St, New York, NY 10007
(212) 201-1944
(212) 201-1944

Egg by Susan Lazar

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It's all about clean and simple colors, patterns, and fabrics at Egg, and the brand strives to use organic materials whenever possible. You won't find polka dots or colorful characters for your kids here, because Susan Lazar wants you to "nurture your baby in style." [Photo]
72 Jay St, Brooklyn, NY 11201
(347) 356-4097
(347) 356-4097

Junior Lowe

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Their website tagline says it all: "For little Brooklyn hipsters." That means lots of pint-sized plaid shirts for boys who aren't yet able to sprout beards. [Photo]
89 Atlantic Ave, Brooklyn, NY 11201
(718) 625-2010
(718) 625-2010

Crewcuts

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Looking for a hint at what you'll find here? Just look at J Crew for grown-ups. The children's collection mirrors the brand's vibe of buttoned-up looks, but with a playful twist. New this year: a special line of tees inspired by the American Museum of Natural History, handily located just across Central Park. [Photo: Getty]
1190 Madison Ave, New York, NY 10128
(212) 348-9803
(212) 348-9803

Lulu's Then & Now

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Park Slope parents' go-to store for swapping clothes with their neighbors, Lulu's specializes in seasonal consignment. With the move to a new, larger space on Fourth Avenue, they've even added kids' haircuts, a playspace, and a boutique for new (i.e. not resold) toys. [Photo]
187 4th Ave, Brooklyn, NY 11217
(718) 398-5858
(718) 398-5858

Yoya

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Columbian-born Cristina Villegas was a new mother and personal stylist when she opened her West Village store 13 years ago, where she sells high-end, international designs by brands like EMile et Idea and Leoca Paris. The store's extensive selection of children's furniture and bedding also hints at Villegas' side job: interior design consulting for children's rooms. [Photo]
605 Hudson St, New York, NY 10014
(646) 336-6844
(646) 336-6844

Sweet William

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This Williamsburg store, which also has a Manhattan outpost that's frequented by Kanye, focuses on products made in an ethically sustainable fashion from independent designers (translation: no Splendid here). Dresses, cardigans, onesies, and more are available for babies and young children. [Photo]
112 N 6th St, Brooklyn, NY 11249
(718) 218-6946
(718) 218-6946

Tiny You

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This Long Island City boutique is proud to stock local designers, many of whom sell their products on Etsy as well. Owner Jill Callan believes that prints and colors on clothing should be just as playful as the kids wearing them. [Photo]
10-50 Jackson Ave, Queens, NY 11101
(718) 839-4133
(718) 839-4133
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Bonpoint

1269 Madison Ave, New York, NY 10128
Get a taste of France at this très chic children's clothing store, which carries apparel for both tots and tweens (there's one in Soho, too). There's even an alcohol-free perfume available—though it's not specified whether it's for little ones or their Francophile mothers. [Photo: Driely S.]
1269 Madison Ave, New York, NY 10128
(212) 722-7720
(212) 722-7720

Pink Chicken

1223 Madison Ave, New York, NY 10128
This girls-only spot is the brainchild of Stacy Fraser, who combined her experience in the fashion industry with her daughters' dreams of creating quirky dresses for playtime. There's also a charitable streak: The store donates excess merchandise to an organization serving children in need. [Photo]
1223 Madison Ave, New York, NY 10128
(212) 722-9090
(212) 722-9090

Magic Windows

1186 Madison Ave, New York, NY 10028
This shop has been dressing Upper East Side kiddos for their fanciest occasions for 32 years—think pastel frocks and onesies with old-timey details, from scalloped collars to seersucker prints. [Photo]
1186 Madison Ave, New York, NY 10028
(212) 289-0028
(212) 289-0028

Naturino

1184 Madison Ave, New York, NY 10028
Fitting growing feet is always a challenge, and that's why Naturino created the Falcotto, or shoes especially designed for babies who are just learning to walk. The brand also serves older sibs with styles inspired by the latest trends for grown-ups. [Photo]
1184 Madison Ave, New York, NY 10028
(212) 427-0679
(212) 427-0679

Z'Baby Company

100 W 72nd St, New York, NY 10023
Founder Sharone Glaser felt that there weren't any clothing shops out there "to fit a child's individual lifestyle," so she created her own. The store carries clothing in sizes ranging from infant to preteen, exclusively from Glaser's own line. [Photo]
100 W 72nd St, New York, NY 10023
(212) 579-2229
(212) 579-2229

My Little Sunshine

177 Ninth Ave, New York, NY 10011
While the main focus of this shop is durable, high-end clothing from labels like Blu Pony Vintage and Tane Organics, the owners have tried to make their boutique as much of a one-stop shop as possible. Alongside their selection of toys and books, there's even a haircut station with a kid-sized red plane as a seat. [Photo]
177 Ninth Ave, New York, NY 10011
(212) 929-0887
(212) 929-0887

Space Kiddets

26 E 22nd St, New York, NY 10010
This shop is for the kid (or parent) who's on the quirky end of the spectrum—think fun shirts with silly Japanese characters and rainbow-hued shoes for tiny feet. The toy selection is a must-see as well, because you'll likely be fighting your kid for playtime. [Photo: Time Out New York Kids]
26 E 22nd St, New York, NY 10010
(212) 420-9878
(212) 420-9878

Little Marc Jacobs

298 W 4th St, New York, NY 10014
The sizes may be shrunken here, but the style certainly isn't. The fall 2015 ready-to-wear collection for boys and girls features shearling outerwear, leopard-print skirts, and dare we say a rather badass leather jacket. [Photo]
298 W 4th St, New York, NY 10014
(212) 206-6644
(212) 206-6644

Jane's Exchange

191 E 3rd St, New York, NY 10009
For those who don't believe in spending bunches of money on clothes that their kids will grow out of after a few wears, consignment is the way to go. All clothing here is gently used and in good condition, and there's a good selection of maternity clothing as well. [Photo]
191 E 3rd St, New York, NY 10009
(212) 677-0380
(212) 677-0380

Les Petits Chapelais

86 Thompson St, New York, NY 10012
Tiny shoes, tiny pants, and tiny shirts all come with French flair at this boutique, which also carries a small selection of toys that'll entertain little ones while parents pick out the clothes. [Photo]
86 Thompson St, New York, NY 10012
(212) 625-1023
(212) 625-1023

Torly Kid

51 Hudson St, New York, NY 10013
Named for owner Carol Adams' daughters Tori and Carly, Torly Kid originally started off as Babylicious, but has since grown up, just like the girls. They're constantly bringing in new inventory to keep up with kids' trends, making it a store you'll want to stop in again and again. [Photo]
51 Hudson St, New York, NY 10013
(212) 406-7440
(212) 406-7440

Shoofly

42 Hudson St, New York, NY 10013
Shoofly has been catering to Tribeca 's littlest residents since 1987 as the first neighborhood retailer showcasing European shoes. They're known for their wide selection of accessories—think polka dot knit tights and socks in pretty much every pattern imaginable. [Photo]
42 Hudson St, New York, NY 10013
(212) 406-3270
(212) 406-3270

Polarn O. Pyret

200 Chambers St, New York, NY 10007
It's stripe city for this Stockholm import that's been dressing children around the world since 1976. These garments aren't for kids satisfied with sitting in front of a TV—they're made for rough-and-tumble play. [Photo]
200 Chambers St, New York, NY 10007
(212) 201-1944
(212) 201-1944

Egg by Susan Lazar

72 Jay St, Brooklyn, NY 11201
It's all about clean and simple colors, patterns, and fabrics at Egg, and the brand strives to use organic materials whenever possible. You won't find polka dots or colorful characters for your kids here, because Susan Lazar wants you to "nurture your baby in style." [Photo]
72 Jay St, Brooklyn, NY 11201
(347) 356-4097
(347) 356-4097

Junior Lowe

89 Atlantic Ave, Brooklyn, NY 11201
Their website tagline says it all: "For little Brooklyn hipsters." That means lots of pint-sized plaid shirts for boys who aren't yet able to sprout beards. [Photo]
89 Atlantic Ave, Brooklyn, NY 11201
(718) 625-2010
(718) 625-2010

Crewcuts

1190 Madison Ave, New York, NY 10128
Looking for a hint at what you'll find here? Just look at J Crew for grown-ups. The children's collection mirrors the brand's vibe of buttoned-up looks, but with a playful twist. New this year: a special line of tees inspired by the American Museum of Natural History, handily located just across Central Park. [Photo: Getty]
1190 Madison Ave, New York, NY 10128
(212) 348-9803
(212) 348-9803

Lulu's Then & Now

187 4th Ave, Brooklyn, NY 11217
Park Slope parents' go-to store for swapping clothes with their neighbors, Lulu's specializes in seasonal consignment. With the move to a new, larger space on Fourth Avenue, they've even added kids' haircuts, a playspace, and a boutique for new (i.e. not resold) toys. [Photo]
187 4th Ave, Brooklyn, NY 11217
(718) 398-5858
(718) 398-5858

Yoya

605 Hudson St, New York, NY 10014
Columbian-born Cristina Villegas was a new mother and personal stylist when she opened her West Village store 13 years ago, where she sells high-end, international designs by brands like EMile et Idea and Leoca Paris. The store's extensive selection of children's furniture and bedding also hints at Villegas' side job: interior design consulting for children's rooms. [Photo]
605 Hudson St, New York, NY 10014
(646) 336-6844
(646) 336-6844

Sweet William

112 N 6th St, Brooklyn, NY 11249
This Williamsburg store, which also has a Manhattan outpost that's frequented by Kanye, focuses on products made in an ethically sustainable fashion from independent designers (translation: no Splendid here). Dresses, cardigans, onesies, and more are available for babies and young children. [Photo]
112 N 6th St, Brooklyn, NY 11249
(718) 218-6946
(718) 218-6946

Tiny You

10-50 Jackson Ave, Queens, NY 11101
This Long Island City boutique is proud to stock local designers, many of whom sell their products on Etsy as well. Owner Jill Callan believes that prints and colors on clothing should be just as playful as the kids wearing them. [Photo]
10-50 Jackson Ave, Queens, NY 11101
(718) 839-4133
(718) 839-4133