Online Retailer AHA Just Opened Its First IRL Store in Dumbo

By Tiffany Yannetta May 23, 2016, 4:28pm EDT

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

An online retailer that specializes in all things gifts just opened its first physical location in Dumbo. AHA's first shop is called AHA Front and located — appropriately — at 147 Front Street, and it'll be changing its designers frequently, so what's on the shelves now quite possibly won't be there in a month or so.

One (very important) thing to note is that the store skews a bit on the pricey side. Currently, the merchandise includes $150 beach towels by Zuzunaga and $75 yoga mats. But! There are cute ceramics, fragrances, and a lot of candles if you're not trying to drop a ton of cash.