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If you were already planning to hit up this weekend's sample sales, you should probably take an Uber. From 12pm to 6pm on Saturday, New York City will be overrun with daisy-filled cars, thanks to Marc Jacobs and his youthful perfume, Daisy.
The two brands are joining forces for one day, allowing riders in Manhattan (below 59th Street), Williamsburg, Greenpoint, and Dumbo to travel around in "Daisy Daze"-branded vehicles decorated with hundreds of silk daises and daisy-themed accessories. Cars will boast an exclusive soundtrack, and there is, of course, a hashtag: #MJDaisy. The best part? Before you hop out of the Uber, you will be gifted with a free full-sized bottle of Daisy.
And you thought that puppy collaboration with local shelters was good. Expect a heavy demand; be ready to request early and often using code MJDAISY.