St. Mark's Bookshop Can't Be Saved, Pressed Juicery Expands, and More NYC Happenings

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EAST VILLAGE—St. Mark's Bookshop won't survive, even with help. Jeremiah's Vanishing New York spoke with Rafay Khalid, who's been quietly working behind the scenes to save the bookstore to no avail. "Unfortunately, it's just too late for St. Mark's Bookshop to continue," Khalid said. As for what will move into the space once St. Mark's vacates, Khalid hopes that it'll be a new branch of an existing local indie bookshop.

NEW YORK CITY—Pressed Juicery's promised expansion is upon us. Following the debut of its first standalone store in Noho at the end of 2015 comes the LA-based juice brand's Upper East Side store at Lexington Avenue and 84th Street this week, according to Well + Good. Future locations include Columbus Circle and Columbia University later in the spring; and these could include Some locations will also get Freeze, the brand's version of soft serve that is gluten-free, dairy-free, and vegan.

NEW YORK CITY—Vive, the subscription blowout service that specializes in last-minute appointments, has raised $2.3 million in seed financing and brought on celebrity hairstylist David Babaii as its global ambassador, WWD reports.  Currently, the app allows users to book, manage, pay for, and add a tip to appointments from your iPhone, with monthly rates of $65 for two blowouts or $175 per month for unlimited sessions. Beginning in March, customers will be able to book services á la carte.

NEW YORK CITY—Racked Hottest Trainer alum Robin Arzon can be spotted in Adidas' latest ad campaign, the "I'm Here to Create" film series, which also stars the likes of Karlie Kloss and Hannah Bronfman. In Arzon's video, she's seen running and doing yoga in New York City streets. "We are obsessed with the versatile female athlete — women who love sports, make decisions every day to live an active life, and are helping to change sports around the world," Nicole Vollebregt, head of women's at Adidas, said to Well + Good previously.