Everlane Is Opening an Interactive Shoe Park in Soho

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Friday the 13th is a lucky day for New York fans of Everlane. The socially-conscious online brand that prides itself on transparency is hosting another open studio of sorts, giving customers the opportunity to try and buy the brand's new summer shoes and handbags in an interactive space that opens in Soho beginning May 13th.

At the Shoe Park, you have to take your shoes off at the door and trade them for a pair from the Elevate Summer collection to walk, sit, climb, and jump through installations designed in collaboration with StoreyStudio. That sounds like a much more legit way to determine if the shoe fits than simply sliding your foot in and wiggling your toes around.

Elevate Summer shoe styles include slides, sandals, clogs, loafers, and ankle boots, and they're priced from $98 to $195. You'll also find latest collection of premium travel bags and a few unspecified "fan favorites," and everything will be available for purchase on site.

The pop-up will be open on Friday, May 13th through Sunday, May 22nd from 11 a.m. to 7 p.m. each day; click here to reserve your spot.