A Nike x Kith Pop-Up Shop Is Opening Next Month

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In what could turn out be the biggest drop of the summer, cool-kid streetwear label Kith is teaming up with Nike for a pop-up shop at 644 Broadway that's scheduled to open next month. Kith owner Ronnie Fieg tweeted the news:

Fieg is a major player in New York City's sneaker scene. His store is known for its selection of rare and limited-edition sneakers and apparel from streetwear labels with cult-like followings. He's been ramping things up over the past calendar year with the additions of a Brooklyn outpost (complete with a cereal bar!) and a women's store across the street from the Bleecker store. This pop-up is just latest in what appears to be Fieg's quest for world domination.

Hypebeast is speculating that perhaps the duo will use the pop-up (which is replacing menswear store Atrium) to debut an installation or a new shoe collaboration. We’ll be sure to update this post as we learn more, so check back later.