Yogasmoga Will Open Its First NYC Store This Spring

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Though New Yorkers are pretty spoiled when it comes to its spread of activewear stores, fans of Yogasmoga would be quick to note that the made-in-America brand with an eco-conscious tilt doesn't have its own permanent space here, despite the fact that it's based in Manhattan. But that'll change when Yogasmoga opens its first New York City store in the late spring at 10 Bond Street, as Well + Good is reporting.

"New York City is part of our natural evolution as a company," Yogasmoga founder and CEO Rishi Bali told the wellness site. "The location is an architectural marvel with a design that parallels our brand —” perfect for introducing Yogasmoga to discerning New Yorkers."

The brand hasn't disclosed an exact opening date for its 1,600-square foot store below Gigi Hadid's potential new home, but it'll will host a public preview of what's to come on February 18th as part of its third anniversary. Clients can expect in-store workouts, visualization workshops, and plenty of green juice.

Last summer, Yogasmoga's first taste of New York City retail was at Seaport Studios, where it featured just eight products in the pop-up that rotates its selection of up-and-coming labels every few months. At 10 Bond Street, it'll be joined by Boglioli; EV Grieve observed signage for the Italian brand's first stateside store over the weekend.