Underwear Runs, Complimentary La Mer, and More NYC Events

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MIDTOWN—Ring in the Lunar New Year at the Bloomingdales flagship throughout the weekend, starting with tomorrow's distribution of traditional red envelopes holding bMoney gift cards worth up to $888. Other events include a Chinese tea ceremony on the 6th floor on Thursday at 11am, a Chinatown Ice Cream Factory tasting on Friday at 12pm, and calligraphy lessons and face-painting for kids on Saturday beginning at 2pm. Don't forget to shop the exclusive Year of the Monkey items from Coach, Burberry, Canada Goose, and more.

HELL'S KITCHEN—Strip down to your skivvies in the name of charity. Cupid's Undie Run (sponsored by Sock It to Me) raises awareness for neurofibromatosis (NF) and funds for The Children's Tumor Foundation by hosting thousands of participants for a mile-long fun run...in their underwear. The New York chapter of this nationwide event starts at 12pm on Saturday, February 13th at Stage 48 (605 W 48th St) — register for your spot here.

MIDTOWN—Bergdorf's beauty department just got a facelift. Head to the new La Mer boutique to check out the new shop and enjoy complimentary eye mask applications to test out the new  La Mer Lifting Eye Serum on Thursday, February 11th between 5pm and 7pm.

SOHO, LOWER EAST SIDE—Feel the love with Babeland on Thursday, February 11th. De-stress in Soho (43 Mercer St) with complimentary Oasis Day Spa massages at 7pm, then head to the Lower East Side (94 Rivington St) to get a quickie course on the latest sex toys. You can win a gift certificate to the spa or a $50 Babeland card at the respective events.

FLATIRON— Free facials for everyone! Stop by L'Occitane (170 Fifth Ave) on Thursday, February 11th complimentary mini-facials, hors d'oeuvres, and champagne while you shop for yourself or your significant other. If you spend $55, you get to pick from a "his" or "hers" gift set.

BROOKLYN—Of course Brooklyn Fox Lingerie would host customers for "Panties and Meatballs" tomorrow evening at the Williamsburg store (200 Bedford Ave). The Meatball Shop delicacies and Kings County Distillery whiskey will be available, as will the chance to win a Gentry gift card. Then head back to this location on the 13th between 6pm and 8pm for Benefit brow waxes and makeovers, blowouts from Hello Beautiful salon, and psychic readings on your love life; or head to the new Cobble Hill store (177 Court St) between 4pm and 7pm for Tres Belle Spa services. Naturally, both stores will have complimentary champagne and hors d'oeuvres.

MIDTOWN—Enjoy a little lip service with Lesportsac at Lord & Taylor on February 11th from 6pm to 8 pm Have your lip print read by Jilly Eddy from Lipsology, then get a lipstick touchup courtesy of Clinique while bumping elbows with blogger Paoloa Alberdi of Blank Itinerary.